Effective Date: 02 July 2025
Website: https://www.desiseoul.com
Desi Seoul (“we,” “our,” “us”) values your trust and respects your privacy. This Privacy Policy describes how we collect, use, store, and safeguard your personal information when you visit our website or make a purchase. This policy is in compliance with applicable Indian laws, including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the requirements of our payment gateway partner.
1. Information We Collect
We collect information in two main ways:
- Directly from you – when you create an account, place an order, or communicate with us.
- Automatically – when you browse our website.
A. Personal Information (may include):
- Full Name
- Email Address
- Phone Number
- Billing Address and Shipping Address
- Payment details (processed securely by payment partners; we do not store sensitive payment data such as CVV or UPI PIN)
B. Non-Personal Information (may include):
- IP Address
- Browser Type and Version
- Device and Operating System Details
- Website usage data, pages visited, and time spent
- Referring website URLs
2. Purpose of Collection
We collect your data for the following purposes:
- Order Processing & Fulfillment – to confirm, ship, and deliver your purchases
- Customer Support – to respond to your queries or complaints
- Payment Processing – to securely complete your transactions via payment gateways
- Marketing Communications – to send you updates, offers, and newsletters (only if you have opted in)
- Website Improvement – to analyze browsing patterns and enhance our site’s usability and performance
- Fraud Prevention – to detect suspicious activity and protect both parties from fraudulent transactions
3. Payment Processing & Security
- We use 3rd-party secure payment partners to handle online transactions.
- We do not store your credit/debit card number, CVV, or UPI PIN.
- Our payment partners follow PCI-DSS (Payment Card Industry Data Security Standard) compliance for payment processing.
- Transactions are encrypted using SSL (Secure Socket Layer) technology to protect your information during transmission.
4. Sharing of Information
We do not sell, rent, or trade your personal data.
However, we may share your information with:
- Payment Gateways for secure payment processing
- Courier & Logistics Providers to deliver your orders
- IT & Hosting Partners to maintain website operations
- Marketing Service Providers (only with your consent)
- Government Agencies if required by law or to protect our rights and safety
5. Cookies & Tracking
Our website uses cookies and similar technologies to:
- Remember your login preferences
- Keep items in your shopping cart
- Provide product recommendations
- Analyze site performance and user behavior
You can disable cookies in your browser settings, but some features may not function properly.
6. Data Retention
We retain your personal data for as long as necessary to:
- Fulfill your orders
- Comply with legal, tax, or regulatory obligations
- Resolve disputes and enforce agreements
Once the retention period ends, we securely delete or anonymize your data.
7. Data Security Measures
We take security seriously and implement:
- SSL Encryption for all transactions
- Firewalls and secure hosting infrastructure
- Access Controls to limit internal data access
- Regular Security Audits to detect vulnerabilities
Despite our best efforts, no online platform can guarantee 100% security. You use our services at your own risk.
8. Your Rights
As a user, you have the right to:
- Access the personal data we hold about you
- Correct any inaccuracies in your information
- Request Deletion of your data, subject to legal obligations
- Withdraw Consent for marketing communications at any time
To exercise these rights, email us at connect@desiseoul.com.
9. Third-Party Services
Our website may link to third-party websites, social media platforms, and payment gateways. We are not responsible for their privacy practices and encourage you to review their policies before interacting.
10. Children’s Privacy
We do not knowingly collect personal data from children under 18 years of age. If you believe your child has provided personal information, please contact us for deletion.
11. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with the updated effective date.
12. Contact Us
If you have questions or concerns about this Privacy Policy, contact us at:
📧 Email: connect@desiseoul.com